women @ NBCU .:. 2008 Political Attitudes Survey

Policies, not gender are what will influence women on which
candidate to cast their vote for this upcoming presidential election.
97% feel it is more important to have a President
whose stance on issues is aligned with their views.

% of women who favor Joe Biden to take over as President

Women's VP choice for
President: Biden.
Should something happen
to the commander in chief while
in office, more women are
comfortable with Joe Biden
serving as President than Sarah
Palin - particularly among younger
women 18-34. Single women
(62%) and non-moms (66%), are
significantly more likely to favor
Biden over Palin, while married
women (50%) and moms (50%) are
evenly split between the two candidates.

% of women who feel Palin can be a great mom and Vice President

Can Palin balance work and
her personal life?
Women were asked if Sarah Palin will be able to "do it all" when it
comes to work and family. Younger
women 18-34 are substantially more
skeptical than older women 35-49
and 50+ as to whether Palin can
successfully accomplish both roles
of mom and Vice President. Moms
(49%) are much more likely than
non-moms (32%) to feel Palin can
be super-mom and super-Vice President.

Women feel that the amount of influence they have on political
decisions with friends/family/colleagues lessens with age.
Younger women 18-34 (38%) are much more likely than women 35-49 (25%)
and 50+ (21%) to feel they can influence who those close to them will vote for in a
Presidential race. Non-moms (33%) also feel they have less impact on how those
around them will vote, compared to moms (20%).
% of women who feel they influence family and friends

% of women who feel they influence family and friends

When given a select list of female celebrities, women would
most want to elect Oprah Winfrey as the next President.
Younger women 18-34 (44%) are much more likely than older women 35-49
(35%) and 50+ (27%) to choose Oprah to lead the country. Oprah is the #1
choice for President among W18-34 and W35-49, while Barbara Walters is
the #1 pick for W50+. Interestingly, women registered as Republican are more
likely to choose Barbara Walters (33%) or Meredith Vieira (33%), while female
democrats choose Oprah Winfrey (44%).
% of women who would elect the female celebrities

% of women who would elect the female celebrities

Who's The Boss?
Younger women 18-34 are more likely than women 35-49 and 50+ to choose
Obama as a boss over McCain. Obama is also the top choice as a boss for
non-moms (65%), single moms (58%), and single women (62%). In contrast,
working women (51%), moms (52%), married moms (57%), and married women
(54%) prefer to work for McCain over Obama.
% of women who would choose Obama for a boss

% of women who would choose Obama for a boss

An historic election — an
African American or a
Woman as top leaders of the country.
65% of female voters think an African American voted as President will have a greater impact on history than a female Vice President. More non-moms (73%) and single women (70%) feel this way as well, compared to moms and married women (both 61%).

Women@NBCU's 2008 Political Attitudes Survey was conducted using the GfK Roper US Online Consumer Panel. The survey was conducted September 19-24, 2008. Completed surveys were obtained from 1,204 adults age 18 or older who were both registered and plan to vote in the upcoming election. The sample was weighted to represent the characteristics of the total online population in terms of gender, age, region, education and race, according to the U.S. Census. This survey was commissioned to understand how women are responding to the intense political climate in the U.S. this election year.

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